1. Information we collect
We may collect information you provide directly, including your name, business contact details, employer, role, enquiry content and correspondence. When forms are connected to a live service, the submitted information will be processed to respond to your request.
- Technical data such as IP address, browser type, device information and approximate location.
- Usage data such as pages visited, referral source and interactions with the website.
- Cookie and consent choices, where applicable.
2. How we use information
We use personal information to respond to enquiries, provide and improve services, operate and secure the website, meet legal obligations, maintain business records and send marketing communications where permitted. Our legal bases may include consent, performance of a contract, compliance with law and our legitimate interests in running and improving our business.
3. Sharing and third parties
We may share information with vetted hosting, analytics, communications, professional-adviser and technology providers acting on our instructions. We may also disclose information where required by law, to protect rights or safety, or in connection with a corporate transaction. We do not sell personal information for money.
4. International transfers and retention
Where information is transferred across borders, we use appropriate safeguards required by applicable law. We retain personal information only as long as needed for the purposes described, contractual and legal obligations, dispute resolution and security. Retention periods vary by record type and jurisdiction.
5. Your rights
Depending on your location, including under GDPR/UK GDPR or applicable US state privacy laws such as the CCPA/CPRA, you may have rights to access, correct, delete, restrict or object to processing, obtain a portable copy, withdraw consent, or appeal a decision. California residents may also have rights to know categories and sources, opt out of sale or sharing, and limit use of sensitive information. We will not discriminate against you for exercising a right.
6. Security, children and changes
We use proportionate technical and organizational safeguards, but no system is completely secure. Our business services are not directed to children. We may update this policy and will change the date shown above when we do.
7. Contact
Send privacy requests to Benchmark Retail using the contact page. A dedicated privacy email and registered postal address must be added before publication. You may also complain to your local data protection authority.